About Us
ABOUT ICETRO
Since its inception in 1981, ICETRO has been a global industry leader as a commercial food service equipment manufacturer that develops Ice Cube Machines, Soft Serve Ice Cream Machines, Slush Machines, and Ice/Water Dispensers.
The ICETRO team is committed to providing high-performance frozen food equipment products not only to satisfy our customers’ need but add value to the equipment investment.
ICETRO America strives to build long-lasting high-quality products that deliver the best value to our valuable customers.
We aim to continue as the leading provider of high-quality food service equipment through continuous improvements in SIMPLICITY of design, product RELIABILITY, LONGEVITY, and superior PERFORMANCE.
BRAND LOGO
This image of a polar bear embracing the “I” in ICETRO combined with the solid, rectangular structure of our new logo seeks to convey both the “soft” and “hard” sides of ICETRO’s brand and product philosophy. The lovable polar bear expresses our emotional connection to creating great frozen food products like ice machines and slush machines. We want our products to make people happy and give them some joy in their lives. But the polar bear is also a fierce animal, which reflects our relentless pursuit of product excellence. The rectangular format represents our solidity and quality, both key characteristics of our machines and approach to product excellence.
History
40 years as a global leader in the refrigeration technology company.
1981
SE-A Incorporated established in South Korea
1995
Developed Soft Serve ice cream
1996
Developed Slush machine
1997
Developed Ice maker
ODM supplied to Samsung Electronics since 1997
2002
ETL & ISO 9001 certified
OEM supplied to LG
2010
SE-A changed its name to ICETRO
ICETRO USA starts operation in US and Canada in 2016 as exclusive distributor
2016
ICETRO USA starts operation in US and Canada in 2016 as exclusive distributor
2018
ICETRO America established in California
2022
ICETRO America and ICETRO Korea acquired by Middleby in 2022
Global Network
With more than 2,000,000 units sold over 80 countries worldwide, ICETRO ice cube machines, soft serve ice cream machines, and slush machines have proven to be one of the most reliable products in the global market.
FACILITY
R&D Center & Factory, located in South Korea
With more than 2,000,000 units sold over 80 countries worldwide, ICETRO ice cube machines, soft serve ice cream machines, and slush machines have proven to be one of the most reliable products in the global market.
Assembly and Production
Food Service
Equipment Line
R & D and QA/Test
Logistics & Warehouse
ICETRO AMERICA, INC (California & Georgia)
