BRAND IDENTITY
A brand that stands for Quality and Value
BRAND CONCEPT
ICETRO has embodied the name of Maestro as a powerful symbol of greatness because of the love received by many people and the company has incorporated such symbolic meaning to provide long lasting happiness to people around the world. ICETRO’s brand identity signifies the company’s technological capabilities and continues as the leading provider of a refrigeration technology company in the world. Nevertheless, we strive to become an innovative company that is solely devoted to creating a new refrigeration technology.
BRAND NAME
ICETRO = ICE + MAESTRO
For 40 years, ICETRO has accumulated “Know-How” experience in the refrigeration technology and strategically positioned itself as a leading provider of frozen food equipment company in South Korea. The word “MAESTRO” symbolizes a distinguished conductor of an orchestra who creates a beautiful harmony between music and the audience. Our business philosophy of ICETRO is to deliver the pride of a Maestro and the spirit of a master, who value tradition and reputation, to its customers.
BRAND LOGO
This image of a polar bear embracing the “I” in ICETRO combined with the solid, rectangular structure of our new logo seeks to convey both the “soft” and “hard” sides of ICETRO’s brand and product philosophy. The lovable polar bear expresses our emotional connection to creating great frozen food products like ice machines and slush machines. We want our products to make people happy and give them some joy in their lives. But the polar bear is also a fierce animal, which reflects our relentless pursuit of product excellence. The rectangular format represents our solidity and quality, both key characteristics of our machines and approach to product excellence.